Coca-Cola, imported from India, was first introduced into Nepal in 1973, with local production of Coca-Cola beginning in 1979.
Bottlers Nepal Limited (BNL) is the only bottler of Coca-Cola products in Nepal, and has two bottling plants; namely Kathmandu (Bottlers Nepal Limited – BNL) and Bharatpur (Bottlers Nepal (Terai) Limited,) which is 160 km from Kathmandu, its capital.
The Marketing, Sales & Distribution strategy for Bottlers Nepal Limited is entitled “Refresh the Marketplace” and includes:
A robust Consumer Response System to address any consumer/customer concerns, ideas, suggestions – either on product and its quality or on stock supply – maintenance of equipment etc… All consumer concerns are dealt with in a fair, timely and friendly manner, so as to satisfy them and resolve their concerns.
Marketing and advertising communications are focused on POS (point-of-sale), Radio, TV, hoardings, truck backs, etc… Emphasis is also placed on Consumer Price to enforce Price Compliance.
Marketing and advertising communications are customised to suit to local sentiments – social, religious, ethnic.
Innovative packages and pack sizes are offered to give better value to consumers and ease of storage to retailers. Prices and packs are introduced in a format that is affordable to all segments of society.
The approach by the Nepal operation to environmental issues is guided by a simple principle to conduct their business in ways that protect, preserve and enhance the environment.
The fully automatic Effluent Treatment Plants (ETP) are established in both its plants and have been operational since 2001, to protect the local environment as well as meet the standards of The Coca-Cola Quality System (TCCQS).
BNL is committed to strengthening the community through various programmes. at the forefront is the health sector. With the lowest per capita public health expenditure in the world, the state of medical facilities available to the poor in Nepal is abysmal. The country is affected by outbreaks of communicable diseases because hygiene and sanitation facilities are scarce.
In association with the local community, BNL supports Free Health Check-up Clinic at Bharatpur. The health centre is managed by a qualified MBBS Doctor and trained paramedics, who extend free check-ups to communities around the plant in the Terai area. The facility has thus far helped hundreds of families get the best medical attention locally. Senior citizens and children are the main beneficiaries.